Has your business hit tough times? When racking your brain to find a way to get back on track as… Read more Five Strategies to Get Your Business Off Rock Bottom
Most businesses are dangerously at risk. They think they are in the business of selling products or services. For too… Read more Overhaul Your Value Proposition to Win-Back Customers
Hypocritical bosses are the worst by far. Do as I say, not do as I do is as outdated as… Read more Increase Performance by Realigning Your Teams’ Behaviour
Stop trying so hard to please your customers. You will never please them all. It’s a fact I’m sure you… Read more How to Use Values to Out-Perform the Market
You are your brand. Your brand represents you. As a business owner, you, as in your brand, is your business.… Read more How to Create Superior Brand Values for your Business
What if there was a hidden depth that has been missed in all our managing and planning. A hole, that… Read more Intention, The Hole in Your Goal Bucket
There’s a cloud over many businesses at the moment, fogging up the vision and distorting the focus. If you want… Read more Improve Your Leadership to Increase Your Marketing Competitiveness
Companies are in denial about what drives a sale in their business. Like the Emperor in the famous tale, so… Read more Customer Needs, How to Make the Invisible Visible
According to Gallup, the world has an employee engagement crisis, with serious and potentially lasting repercussions for the global economy.… Read more Is Market Research the Solution to Employee Engagement Challenges?
Loyalty is in decline across the board, not only by audiences and consumers but also employees, private healthcare patients and… Read more Is Customer Loyalty Dead?